Sr. Demand Generation Manager

About the role

As a Sr. Demand Generation Manager at vCluster Labs, you aren't just running campaigns, you are building the targeted account motion that turns the right platform engineers and infrastructure leaders at the right enterprises and AI Cloud providers into pipeline. There's no existing playbook. You write it. You own paid channels, account-focused programs, and the reporting that proves what's working. If you've done B2B demand gen in the technical infrastructure space and you know the difference between a broad PLG motion and a precision account campaign, this is yours to own. As a Demand Generation Manager, your role will include: Targeted Account Campaign Ownership: Build and execute multi-touch campaigns aimed at specific platform engineering and infrastructure personas at enterprise accounts and AI Cloud providers, not broad awareness plays, but precise programs designed to get the right people into pipeline. You decide the channel mix, you build the programs, and you own the results. Channel Management: Own paid social (LinkedIn), paid search, content syndication, and digital programs day-to-day. You manage budget allocation across channels, cut what isn't working, and make the c