Member of Marketing Staff

This is a hands-on role. One day you're writing and shipping a social campaign; the next you're spinning up a growth experiment, testing a new channel, or turning a product moment into content that travels. You’ve built things people care about. Maybe that’s a social audience. Maybe it’s a community, a newsletter, a creative project, or a brand. Whatever it is, you’ve learned what earns attention and trust.

A note on how we work: we love doing the work ourselves, so we can get good at it. You'll be hands-on across everything: making the content, running the experiment, pulling the numbers. A true jill (or jack) of all trades. You'll partner closely with our marketing team, our Head of Marketing, and our founders. You won't have a big team or a big playbook. We value moving quickly, learning fast, and out-of-the-box thinking. The right person comes up with an idea today and ships it today.

What You'll Do

• Create content that travels. Make social-first content across channels that earns attention and connects to how Ash shows up in the world. You know what works on each platform and why.
• Grow and test channels. Design fast experiments across social, organic, referral, and emerging channels. Use data to decide what deserves more investment.
• Connect brand to growth. Translate Ash's positioning and messaging into content and campaigns that both feel right and drive results.
• Turn moments into momentum. Take product launches and cultural moments and turn them into content and campaigns that build audience and demand.
• Read the numbers. Live in the analytics enough to know which content, channels, and experiments are actually moving the needle, and act on it fast.
• Build the audience. Grow Ash's presence across social from the ground up, with a feel for community, tone, and what makes people want to follow along.

What We're Looking For

• 3 to 5 years across social, content, growth, or creator-led marketing, ideally at an early-stage startup where you did everything with limited resources
• You have strong creative judgment. You know when something feels original versus derivative, and you make work people remember (the creators I like really had that capability)
• You've grown an audience yourself; on your own channels or a brand's, and understand what makes content spread
• Strong content and social instincts: you know what works on each platform and can make it yourself
• Growth-minded: you design clean experiments, read the data honestly, and kill what isn't working
• Brand-fluent: you understand positioning and messaging, and keep your work consistent with how Ash shows up in the world
• Builder, not delegator: you've made the work yourself rather than managing agencies, and you prefer it that way
• Scrappy and self-directed: you run with ambiguity and ship with incomplete information
• Consumer experience strongly preferred (consumer app, CPG, or consumer health); creator or culture-native backgrounds welcome
• Excited to build in mental health, with the judgment and care the category demands

Why This Role

You'll shape how a new kind of brand shows up in culture; grounded in how people actually feel, not just what they do or buy. You'll get the creative canvas of a true 0 to 1 and the data to know what's working, with the resources of a well-funded company behind you.

What We Offer

• A chance to join a passionate tight-knit t