Marketing Lead

About the role

Workyard is a growing startup focused on the U.S. construction and trades markets — an industry where $300 billion is spent annually on labor. We're the operating system for contractors. We started with the most unglamorous problem in construction — accurate time cards — and solved it well enough that contractors trusted us with more: job costing, scheduling, payroll, and the intelligence that protects their margins. We sell to the people who build the physical world. Skeptical. Burned by software. They care about making things easy for their crew. They don't buy "AI-powered platforms", they buy the thing that fixes the problem they had last Friday. We’re lean, efficient and growing fast. Workyard is a market-leading product, with clear PMF. The right marketing leader is a force multiplier from here. Why this role exists Workyard's growth team captures the contractors actively shopping for what we do: paid acquisition, AEO, and product-driven growth. That machine works. The goal of this role is different: attract more contractors to the brand and build market demand. Stop waiting to be found. Make Workyard the name contractors already know before they're shopping, and pull more of