About Fam (previously FamPay) Fam is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey super early in their life.Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors. Role Overview We’re looking for a Performance Marketer to build and scale Fam’s paid acquisition engine. This is a 1→10 role — you’ll own end-to-end growth across Google and Meta, drive high-quality user acquisition at scale, and turn performance marketing into a predictable, efficient growth lever. This role sits at the intersection of growth, product, and analytics — requiring sharp execution, strong attribution thinking, and a deep understanding of user funnels. Must-haves • 3–5 yrs in performance marketing • Strong experience in B2C/ product based
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