[Work From Home] Associate Marketing Manager, US Marketing

The Team

Mattel s US Commercial Marketing team localizes the global brand strategy to perform in our largest market. The team is responsible for line selection, creating pricing, overseeing the local P&L and driving the go-to-market strategy for the U.S. The Associate Marketing Manager for the Disney Dolls business will drive marketing, business operations and customer management activities for the brand and product line to achieve financial growth and profit targets. Your knowledge of the consumer, our business and utilization of successful marketing levers will drive our legendary brands forward.

The Opportunity

The Associate Marketing Manager will provide marketing, business operations, and customer management activities for the brand and product line to achieve financial growth, hit profit targets, and deliver against KPIs. The Associate Marketing Manager will support the Marketing Manager who is responsible for managing our Disney Dolls portfolio.

What Your Impact Will Be

 Manage part of the portfolio day-to-day marketing activities, including local insights collection and synthesis of performance or brand/products  Leverage data to derive insights and provide recommendations to strengthen brand recognition and POS  Manage commercialization of the brands including channel segmentation programs, first to market and retailer selection  Deliver item-level forecasting, tracking, and performance roll-ups to impact marketing strategy  Drive short-term promotional plan and execution by brand and across customers  Develop your brand by activating key marketing programs in the US market  Drive marketing execution by working with a cross-functional team inclusive of Sales, Global Brand Marketing, Customer Marketing, etc.  Work with external licensor (Disney); provide quarterly forecasts, collaborate on US marketing programs  Develop an expertise in the category to help drive decisions that lead to business growth

What We re Looking For

You have

 PASSION for the success of your brands. What does that look like? A proven willingness to go the extra mile, to take on the things that need to be done and a positive attitude that rolls with changes.  RELATIONSHIP skills that work across teams, licenses and functions. What does that look like? Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization.  LEADERSHIP ability that ultimately betters the team. What does that look like? The ability to drive change and results through influence and focus and demonstrated expertise in the field.  STORYTELLING skills that deliver and work across brands. What does that sound like? An exceptional ability to communicate the story of your brand and your passion, with a voice that's strong, clear and focused.  DESIRE to move Mattel's legacy of success into our future of innovation  FOUNDATIONAL knowledge of the business objectives related to marketing/brand management, a demonstrated understanding of standard marketing techniques and a basic understanding of annual financial plans.

Education required

 Bachelors degree in marketing, business or related field; MBA preferred

Experience, knowledge, skills required

 Minimum 5 years (3 years with MBA) experience in consumer or brand marketing  Advanced understanding of standard marketing techniques  Demonstrated leadership, strong analytical and strategic thinking skills  Excellent written/verbal, time management and quantitative/analytical skills required  Ability to take conclusions from data and communicate and present those actionable insights to leadership and business executives  Comfortable taking ownership to drive discussions with cross functional partners resulting in a consensus recommendation

The annual base salary range for this position is between $115,000 and $125,000.  *This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate s work location, skills and experience.