CRM Manager

The Role

We are looking for a talented CRM Manager for the Betsson Georgia brand who will drive customer retention and reactivation and ensure continuous growth of the company’s revenue. Here we have fast-paced business environment where you will never be short of new challenges. If you want to use the latest technologies while working in a dynamic, friendly and comfortable atmosphere, Betsson Georgia could be the perfect place for you.

Key Responsibilities

• Monitor customer activity, deposits, and KPIs on a daily basis;
• Develop and execute lifecycle campaigns across activation, retention, reactivation, and churn prevention stages;
• Support VIP segment management including personalized outreach, bonus offers, and escalation to the VIP team;
• Analyze customer behavior data and segment audiences for targeted campaigns; coordinate with the Compliance team to ensure all CRM activities meet regulatory standards; &l