Pikmin Bloom, a geo-location based mobile game developed by Niantic, launched globally in October 2021 and continues to grow its passionate community around the world. Niantic is looking for a Senior Product Marketing Manager to lead regional marketing strategy and execution across APAC markets including Taiwan, Hong Kong, Korea, and Southeast Asia.
The ideal candidate is highly collaborative, culturally aware, data-driven, and passionate about creating locally relevant campaigns and experiences that resonate with players across different markets. This role will work closely with our IP partner, local teams, agencies, and cross-functional stakeholders to deliver impactful marketing initiatives including ATL campaigns, partnerships, digital promotions, and offline/community events.
This role is expected to leverage AI tools and workflows to improve market insight generation, campaign planning, performance analysis, and recurring marketing operations across APAC.
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