About the role: Babbel is hiring an experienced CRM Manager , a performance marketer to join our team in our New York City office. The CRM Manager will report to the Director of CRM, Revenue Expansion, and lead our global customer retention campaign strategy across email, push, and in-app messaging. This role focuses on identifying revenue‑driving moments in the subscriber lifecycle and deploys campaigns that boost repeat purchases and minimize churn. Your work will ensure millions of Babbel’s subscribers continue to feel valued, inspired, and motivated to learn. To succeed in this role, you’ll bring a data-driven approach, a passion for testing, and an interest in crafting strategies tailored to different global markets. You’ll collaborate with cross-functional teams to deliver regionally optimized campaigns that will drive upsell and cross sell opportunities, reduce churn, and increase CLV. Responsibilities: Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities and reduces churn. Lead the end‑to‑end development, deployment, and continuous optimization of personalized high‑value customer journeys that improve conversions and long‑term c
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