You are a culturally plugged, TikTok-obsessed content creator and strategist who understands how to own TikTok content and TikTok Shop. You will drive Once Upon a Farmâs TikTok presence end-to-endâstrategy, creation, publishing, and performanceâwhile also developing and producing content for our co-founders. This role will have vendor resources, but must be able to execute content on their own as well. While this is a remote role, this candidate must be based out of Los Angeles, CA , NYC or San Francisco/Bay Area, CA.
The Task At Hand
This is a rare dual mandate: roughly half your time is building Once Upon a Farmâs TikTok into a high-converting Gen-Z and millennial destination, and the other half is working directly our founders to develop their own content. You will report to the Senior Manager of Social and collaborate closely with the broader Marketing and Creative teams.
Responsibilities
TikTok Strategy & Growth
Own our TikTok channel as the driver of primarily Gen-Z audience growth, with a secondary focus on Millennial parents, health enthusiasts, and athletes, to help Once Upon a Farm find niche markets to expand reach, brand awareness, and TikTok Shop revenue
Develop and execute a platform-native content strategy built around Once Upon a Farmâs product lineup, brand mission, and cultural relevance to young parents and Gen-Z consumers
Build and manage Once Upon a Farmâs TikTok Shop presence along with the E-Commerce team, driving traffic, conversion, and repeat purchase through shoppable content, live formats, and product integrations
Stay ahead of TikTok trends, sounds, formats, and creator culture to ensure our brand is consistently early, authentic, and on-platform
Partner with the Senior Manager of Social Media on cross-platform content strategy, ensuring TikTok content complements and amplifies Once Upon a Farmâs Instagram and YouTube presence
Work proactively within your budget to find and develop agencies and influencers who can create additional TikTok Content for the brand.
TikTok Content Creation & Production
Personally concept, shoot, edit, and publish much of Once Upon a Farmâs TikTok contentâyou are the creator, not just the director
Develop recurring formats and series that build audience loyalty and drive saves, shares, and follows
Create content spanning product storytelling, childhood nutrition education, brand values, and culturally relevant momentsâall tailored for a TikTok-first audience
Capture real-time content at brand events, activations, and shoots with prepared concepts and shot lists, and direct on-site photographers and videographers to do the same with your art direction.
Brief and collaborate with the Partnerships & Influencer team to activate creators who extend OFarmâs TikTok reach and authenticity.
Own vendor selection, outreach, payment and execution for the TikTok platform including agencies, CGI creators and videographers.
Founder Content
Work directly with our founders to produce content, with a focus on TikTok and Instagram.
Work with Once Upon a Farm Brand team to proactively identify relevant brand moments in a timely manner, allowing you time to capture, execute and edit the content with founders ahead of launch.
Translate foundersâ authentic personality, passions, and voice into platform-native content that resonates with their audiences, while reinforcing their roles as our founders.
Concept, produce, and edit content for Once Upon a Farm specific founder appearancesâincluding product launches, campaigns, and brand storytelling momentsâthat works in concert with their personal channelâs content
Develop repeatable formats for founders that are engaging, sustainable, and distinctly theirs
Coordinate shoot logistics, prep shot lists and talking points, and ensure content is captured efficiently during Jenâs available windows
Performance & Optimization
Track and report on TikTok KPIs including follower growth, engagement rate, video views, TikTok Shop GMV, and conversion metrics
Translate performance data into actionable content decisionsâdouble down on what works, kill what doesnât
Partner with the E-commerce team to align TikTok content with promotional calendars and TikTok Shop campaigns
Present TikTok and Founder content performance to stakeholders in quarterly business reviews
In This Role, Youâll Bring With You
4+ years of social media or content experience, with a significant portion focused on TikTok content creation and st