Softr is the first AI-native platform for building business apps such as internal tools and client portals, without any code.
If you’re interested in being on the cutting edge of technology and advancing your career at a fast-growing, lean, impact-driven company, then read on…
We launched Softr in 2020 with a single vision: to give 1 billion business users the ability to build the tools they need — without relying on developers, without learning to code.
Softr is now powering over 1 million builders worldwide - including companies like Netflix, Google, Stripe, UPS, and Clay, who build and run the systems that power their business operations.
We’re a fully remote, distributed, and diverse team of curious, ambitious, and driven individuals.
Who we're looking for
Search is being rewritten in real time. Google still drives intent, but a growing share of buyers now ask ChatGPT, Perplexity, and Claude before they ever land on a website and what those models say about Softr directly shapes our pipeline. As our SEO & AI Search Lead, you will own organic performance end to end: traffic, signups, and share of voice in AI answers. Your job is to make Softr the most-recommended, most-cited, and most-accurately-described platform in our category, across both classic search and the AI layer on top of it.
You will report to the Head of Marketing and work closely with Content, Product Marketing, Engineering, and Brand. This is a high-ownership role with executive visibility you will set the roadmap, run the playbook, and make the calls on where we invest next.
Tasks
Your responsibilities
Own organic growth: Drive SEO and AEO/AIO performance across traffic, signups, and share of voice in AI answers you set the targets and you hit them.
Set and run the roadmap: From keyword and prompt research to publishing priorities, programmatic systems, and link strategy you decide what we ship and in what order.
Reposition Softr in LLMs: Move us off "no-code portal builder" and into accurate, current positioning across ChatGPT, Perplexity, Gemini, and Claude. Track it in Profound, close citation gaps, and engineer the content patterns LLMs actually quote.
Lead technical and programmatic SEO: Site health, indexation, Core Web Vitals, schema, and internal linking plus scoping programmatic page systems with engineering and managing quality at scale.
Build link, citation, and Reddit authority: Drive link and citation building across owned, earned, and partner channels, with a deliberate Reddit strategy that earns mentions LLMs and Google both trust.
Partner, report, and pitch new bets: Brief Content on structure and on-page, report monthly on SEO/AEO performance, flag risks early, and translate algorithm and LLM behavior changes into actions for the team
Requirements
What you bring to the table
Proven organic track record: 5+ years in SEO with concrete wins you can point to meaningful traffic, signup, or revenue lifts at a SaaS or product-led company.
AEO/AIO fluency: You've actively worked on getting cited in AI answers, not just read about it. Hands-on with Profound or equivalent tooling, and a clear point of view on what makes LLMs quote one source over another.
Reddit and citation building (must-have): You understand how Reddit ranks, how it feeds both Google and LLM answers, and you've earned visibility there without burning the community.
Technical SEO chops: You can talk shop with engineers on indexation, rendering, schema, and Core Web Vitals and ship fixes, not just file tickets.
Programmatic SEO experience: You've designed and scaled page systems that hold up on quality, not just volume.
Analytical and outcome-driven: Comfortable with GSC, GA, Ahrefs/Semrush, BigQuery, and whatever tool answers the question fastest. You measure what matters and ignore vanity metrics.
Curiosity and adaptability: The search landscape is shifting monthly — you stay on top of algorithm and LLM behavior changes and turn them into action, not anxiety.
High ownership and grit: You operate like a founder of your function. You don't wait for direction, and you finish what you start.
Sharp written communication: You can brief content teams, pitch leadership, and write the kind of clear copy that both humans and LLMs reward.