Demand Generation Program Manager

About the role

We’re looking for a demand generation marketer who brings fresh ideas, strong execution, and a clear eye for results. In this role, you’ll shape how the right audiences discover, engage with, and evaluate Coder. You’ll run demand gen programs across sponsorships, paid campaigns, vendor channels, and regional markets. You’ll work closely with demand gen, content, design, product marketing, and marketing ops to ship thoughtful programs on time, on budget, and built to learn. What you’ll do here Run day-to-day execution for sponsorships, vendor programs like BrightTALK, and paid campaigns across selected channels. Own vendor relationships and program logistics, including timelines, deliverables, and follow-up. Help expand verticalized campaigns by tailoring messaging and channel selection to specific industries and buyer segments. Research, document, and recommend new channels, sponsorships, and campaign opportunities to test. Support regional program execution across Europe and APAC as we expand localization. Partner with marketing ops to execute lifecycle and nurture programs tied to key business objectives. Track program performance and share recommendations that inform renewals, o