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Workshop Digital is able to hire remote team members in VA, NC, CA, NY, OH, IL, TX, and CO.
About Workshop Digital
Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results that drive your business forward. We work as an extension of your marketing team, creating customized digital marketing strategies tailored to your business goals and service offerings.
Your dedicated, experienced team of digital marketing analysts will work with you every step of the way and provide a deep knowledge of your business, competitors, and industry. By understanding your ideal target audiences and differentiating you from the competition, we ensure your brand stands out and achieves impactful results.
Position Summary
Develop strategies and tactics that support client goals and drive strong paid media marketing performance Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth Troubleshoot minor to complicated client issues independently and complex issues with support Implement and test new capabilities to enable client growth
In Addition, Paid Media Managers
Train new hires on basic and standard concepts Provide support for client services deliverables during the sales process for upsells and new business
Responsibilities
Client Communication and Relationships
Develop strong relationships with clients and senior stakeholders Attend and participate in all meetings/calls with clients Communicate effectively with various audiences with occasional support Create and present insightful, meaningful, accurate reports and analysis with support on complex issues Execute the Workshop Digital client flag process and proactively identify resolutions Go the extra mile for assigned clients within the scope of the SOW
Internal Communication and Relationships
Proactively seek and gracefully accept feedback Tactfully share feedback with colleagues Immediately inform Paid Media Team Lead of any concerns or issues from clients when appropriate Inform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community Share meaningful information that advances the team Participate in the interview process Lead special projects with support
Business Development
Identify new opportunities for clients to meet their business goals Independently identify opportunities for potential case studies and coordinate with marketing for case study development Manage beta tests of new services for client set May support the sales team by assisting with RFPs, presentations, audits, and SOWs Elevate client requests for SOW changes with minimal support
Training
Regularly identify opportunities to update and expand training contentOccasionally develop original technical training content with QA Regularly conduct team trainings to help develop team expertise Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices Occasionally contribute thought leadership content to the Workshop Digital blog and the industry May serve as a mentor for junior team members
Channel management
Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with support on complex issues Strategically build, manage, and optimize client paid digital marketing accounts with support on complex issues Perform keyword and audience research to optimize accounts and influence creative decisions with support on complex issues Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with support on complex issues Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with support on complex issuesCreate and prioritize strategies and supporting tactics that embody clients’ business goals with support on complex issues Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs with support on complex issues Setup and review Google Analytics (and any other third-party tracking software) with support on complex issuesIdentify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with support on complex issues Conduct ongoing tests that drive towards growth and achieving client goals with support on complex issues Temporarily take on extra client hours to support the team during times of limited bandwidth
Qualifications
Meets expectations of a Paid Media Manager and has demonstr