[Remote] Director US Strategy Marketing

About the role

Note: The job is a remote job and is open to candidates in USA. BeiGene is a company dedicated to fighting cancer, and they are seeking a Director of US Brand Strategy to drive strategic planning and execution in support of the brand's commercial objectives. This role involves leading the annual Brand Plan process, managing brand budgets, and collaborating with cross-functional teams to ensure cohesive strategy development.

Responsibilities

Report to and partner closely with the US Brand Lead to shape and refine overall brand strategyLead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plansPartner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projectionsDrive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendationsContribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategyServe as a core member of the US Brand Leadership TeamOwn brand budget management, including tracking spending, forecasting, and identifying risks/opportunitiesLead the Annual Operating Plan (AoP) process in partnership with FinanceEnsure financial investments are aligned with brand strategy and ROI prioritiesProvide ongoing financial transparency to the Brand Lead and Marketing leadershipSupport development of strategic content for important internal stakeholders for: National and Regional Sales Meetings and Executive Leadership team forumsTranslate complex strategy into clear, compelling narratives tailored to diverse audiencesSupport additional ad hoc strategic analyses and presentations as requested by leadershipPartner closely with Promo, Patient Marketing, Digital, and CET to translate strategy into integrated tactical plansEnsure alignment of messaging, campaign priorities, and field enablement materials with overarching brand strategySupport development of integrated marketing initiatives across Segmentation 2.0Support the execution of projects initiated by Brand Lead or Executive leadershipDrive alignment across Marketing and cross-functional stakeholders to ensure disciplined executionPresent findings and recommendations to senior leadership with clear decision asks Skills