About Fam (previously FamPay) Fam is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey super early in their life. Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors. Role Overview We’re looking for a Product Marketing Manager to build and scale Fam’s lifecycle and engagement engine. This is a 1→10 role — you’ll own CRM end-to-end, drive user activation and retention, and turn engagement channels into a consistent, high-impact growth lever. This role sits at the intersection of product, growth, and user behavior — requiring strong ownership of lifecycle journeys, sharp experimentation, and a deep understanding of what drives repeat usage. Must-haves 5–7 yrs in B2C product marketing / CRM / lifecycle marketing Hands-on experien
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