Trade Marketing & Brand Activation Manager

This is about helping translate strategy into action. You will work closely with Sales, Global Marketing, agency partners, and retail customers to support awareness, trial, and long-term brand growth.

YOUR MISSION & THE IMPACT YOU’LL MAKE

As U.S. Trade Marketing & Brand Activation Manager, your mission is to support the successful execution of marketing, shopper marketing, and retailer activation initiatives that help Cloetta’s brands grow in the U.S. market across retail, digital, and experiential touchpoints.

You will

• Independently manage the execution of U.S. marketing plans rooted in global brand strategy.

• Adapt approved global assets and materials for U.S. retailer and consumer engagement.

• Execute retailer programs, shopper marketing initiatives, trade shows, and retailer-facing marketing activities.

• Partner closely with Sales, Global Marketing, agencies, and retail partners to ensure consistent and effective execution.

• Build awareness, trial, and retailer engagement for Cloetta brands across multiple channels.

This is a role for a doer and builder, someone who enjoys turning plans into action while operating in a fast-moving and entrepreneurial environment.

KEY RESPONSIBILITIES

• Execute U.S. marketing initiatives aligned with global brand strategies and priorities.

• Adapt global assets and toolkits for U.S. retailer and consumer needs.

• Coordinate project timelines and own the successful delivery of marketing programs.

• Ensure consistent brand execution across retail, digital, and experiential touchpoints.

Drive Retail & Trade Marketing Excellence

• Create sell-in materials, retailer programs, and shopper marketing initiatives.

• Lead retailer presentations, category reviews, and activation plans alongside the Sales team.

• Lead retail promotions and retailer-specific marketing programs.

• Ensure brand consistency across all retailer-facing materials.

Lead Events, Sampling & Consumer Activation

• Independently manage trade shows, sampling events, retailer meetings, and consumer experiences that introduce Cloetta brands to U.S. shoppers.

• Own influencer, social, and experiential programs in partnership with agency partners.

• Execute launch initiatives and promotional programs across key channels.

Manage Agencies, Partners & Projects

• Manage U.S. creative, digital, PR, and experiential agencies.

• Manage timelines, project deliverables, and activation calendars.

• Connect global and local stakeholders to ensure aligned execution.

Insights & Continuous Improvement

• Analyze U.S. consumer trends, category dynamics, and competitive activity to inform business strategy and decision-making.

Lead evaluation of marketing and promotional performance, providing strategic insights and recommendations to optimize effectiveness.

Identify and drive opportunities to enhance retailer partnerships, strengthening engagement and activation impact.

WHO YOU ARE

You are an organized and proactive marketer who enjoys bringing plans to life and working across multiple teams.

You combine strong project management skills with commercial awareness and enjoy supporting both retailer-facing and consumer-facing initiatives. You are collaborative, detai