Here at Garage Beer, we take light beer seriously and everything else lightly. We proudly embrace our role as the underdog in a category that often forgets beer is supposed to be fun. With a 200% growth in social media followers in just the last year and an expanding network of distribution, we continue to be the fastest growing beer brand in the country! No jargon, no ego, no overthinking it. Just crisp, easy drinking beer made for the garage and everywhere else.
ABOUT YOU
You show up for the moments that matter, whether thatâs collaborating with the team, building something new, or just making the day-to-day better. Youâre dependable, self-aware, and easy to work with. At the end of the day, weâre not looking for perfection. Weâre looking for real people who care about doing good work and having a good time. We donât take ourselves too seriously and neither should you!
Job Title: General Manager
Location: Remote in Tampa or Atlanta
What Weâre Looking For
The role of General Manager is responsible for strategic leadership of a division (multi-state territory), with a primary focus in 3 key areas: (1) culture building; (2) revenue management; (3) establishing execution routines within their team and with wholesale partners â each to maximize success in the market. The ultimate outcome of these efforts is to deliver P&L targets across revenue, volume and profit - achieved via strong planning and execution of distribution, feature and display targets. Enablement comes via culture and capability building across the direct and extended team. The role leads the region and partners cross functionally with the national accounts, revenue management, field marketing, finance and operations teams to achieve success. A diverse background in beer / total alcohol beverage three-tier system is required for this role.
Key Responsibilities
Culture Building
Fostering a winning, family-like culture is a must. Winning with a growth mindset is critical across the team. Pushing each other but also having each otherâs back is paramount within the Garage Beer culture
The role directly manages a group of Area Sales Managers, (a Territory Sales Manager) and Field Sales Reps, but also takes the lead across those who work within or support the geography, such as key account managers, revenue and analytics manager, field marketers and finance. Inclusion across the extended team is important to foster a true sense of team
The General Manager should lead via clear goals, metrics and targets, while fostering performance management and career development via regular 1:1s, mid-year and annual performance reviews, and playing an active role in our talent management and development routines
Relationship building is critical within the team, with partners across tiers, and with external partners (such as alliance partners, event partners, etc.)
We sell beer, it should be fun!
Revenue Management
This is the most critical lever within the P&L, and it should be led as such â the General Manager must partner with wholesalers, the revenue management team and Garage Beer leadership to deliver maximum revenue and margin for the organization
The General Manager will closely follow our revenue model with wholesaler partners and create value throughout the three tiers with our brands
The ultimate outcome of these efforts is providing value for our consumers, our retail and wholesale partners and Garage Beer at the intersection of value and price
Establishing Routines
The General Manager must focus on building capabilities within their direct and expanded team, as well as wholesale partners to maximize our execution in the marketplace. Critical routines include annual planning (distribution, volume, investment), and then the execution of those plans via structured routines across independent distribution, chain mandate execution, feature enablement and display execution
The General Manager must drive consistency in wholesaler execution, while recognizing that not all wholesalers operate in the same manner or with the same technology. The results should be consistent, but the path to get there may be varied; however, each path will require routine and discipline to maximize results
Requirements
Bachelorâs degree or equivalent industry experience, with 10+ years in beverage, beer, distributor, supplier, or CPG sales
Proven track record leading a team and driving sales growth
Technical capabilities, or the capacity to learn, across various internal (VIP, Karma, etc.) and external (syndi