About the role We are seeking a Marketing Strategy & Operations Lead to own and optimize our end-to-end marketing technology stack, performance measurement, and go-to-market execution infrastructure. This role sits at the intersection of Marketing, Revenue Operations, Sales, and Finance, ensuring that every marketing dollar, program, and campaign is measurable, scalable, and revenue-aligned. The ideal candidate is both strategic and hands-on: someone who can architect systems, enforce data discipline, and translate complexity into clarity for executive leadership. Responsibilities Own the architecture, integration, and ongoing optimization of the full martech stack, including HubSpot, Salesforce, and adjacent tools (intent data, enrichment, ABM, analytics, attribution). Ensure seamless data flow across marketing, sales, and revenue systems with clear source-of-truth definitions. Evaluate, rationalize, and introduce new tools as needed—balancing innovation with stack simplicity and ROI. Design and maintain lead scoring, routing, and lifecycle frameworks that reflect real buying behavior—not vanity engagement. Own multi-touch attribution models that accurately reflect the influen
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