Remote Marketing Specialist, Kay

Responsibilities

Supports development of integrated marketing strategies for the Kay brand, collections, and seasonal campaignsPartners with Sr Marketing Managers & Merchandising to understand product priorities and translate them into clear strategic directionConverts high‑level strategies into actionable messaging frameworks, promotional approaches, creative briefs, and product storytelling that reinforce brand positioning to help guide and brief both the IAT and IIMTPartners with Sr. Marketing Managers to translate the brand and campaign strategy into actionable creative directionSupports the development and delivery of campaign briefs for the creative agency, ensuring product priorities, objectives, insights, and messaging are clearly definedCollaborates closely with the agency throughout creative development and production to ensure concepts, assets, and deliverables align with strategy, meet campaign goals, and maintain brand consistencyOversees end‑to‑end execution of brand and campaign programs, managing timelines, budgets, deliverables, and performance trackingSupport the Integrated Marketing Team on leading cross‑functional teams across digital marketing, paid media, email, ecommerce, retail experience, social, promotions, and print to bring campaigns to marketEnsures all assets and activations are delivered accurately, on time, and in alignment with the approved brand and campaign strategyCollaborates with Merchandising, Product Development, Legal and Creative teams to develop positioning and go‑to‑market strategies for new or refreshed Kay brands and collectionsContributes to naming, storytelling, messaging, and launch strategyPartners with Marketing Analytics and Marketing Research to analyze campaign and program performanceLeverages consumer insights, competitive analysis, and market trends to identify opportunities to optimize campaign performance and drive brand growthWorks with Operations, Analytics, and external partners/vendors to track and report on marketing KPIsSupports development of post‑campaign reporting to summarize learnings, insights, and recommendationsCollaborates with agencies and internal teams to drive continual performance improvement and effective spendRequirements

Bachelor’s Degree in Marketing, Business Communications, Advertising, and Digital media or equivalent experience2+ years of progressively responsible marketing experience such as campaign execution (digital or traditional), content creation or coordination, social media management, email marketing, market research or customer segmentation, event or product marketing supportExperience with digital marketing platforms/email tools (e.g., HubSpot, Mailchimp, Marketo) and social media management toolsKnowledge of content management systems (CMS)Basic SEO/SEM knowledgeGoogle Analytics or similar reporting toolsCRM experience (Salesforce often preferred)Comfortable working with dashboards and reports along with the ability to interpret campaign metrics, track KPIs, optimize tactics based on performanceBenefits

Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.Generous Time Off – Recharge with a robust PTO package, plus company holidays.Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!