Digital Marketing Manager

About the Role

We’re looking for a digitally-savvy marketing professional to own our online presence, from SEO and Google Ads to social media and content. This is a hands-on role for someone who understands digital marketing deeply and can work autonomously to drive measurable results.

Key Responsibilities

Search Engine Optimisation (SEO) — Core Focus

• SEO is the primary focus of this role. You’ll own the firm’s search strategy end-to-end:

• Develop and execute the firm’s SEO strategy to grow organic search visibility • Conduct keyword research and implement on-page optimisation across the website • Manage technical SEO foundations (site structure, metadata, page speed, schema) • Build and manage a link-building pipeline (guest posts, citations, partnerships) • Use tools like Ahrefs or SEMrush to track rankings, traffic, and opportunities • Provide regular SEO performance reports with clear recommendations

• Paid Advertising & Social Media

• Manage and optimise Google Ads campaigns, including budget and performance tracking • Maintain and grow the firm’s presence on LinkedIn, Facebook, and Instagram • Plan, schedule, and publish content across channels in line with brand tone

• Content & Website

• Collaborate with internal staff to develop articles, updates, and campaign content • Coordinate publishing of website and blog content • Keep the website current and aligned with firm branding

• Reporting & Analytics

• Track and report on performance across SEO, Google Ads, and social channels • Translate data into clear insights and actionable recommendations • Assist with marketing planning and budget tracking as required

• External Partnerships & General Support

• Liaise with external marketing providers and agencies • Coordinate campaigns and ensure deliverables are met on time • Assist with broader initiatives including sponsorships and promotions • Assist with general Admin tasks where needed

Required Skills and Qualifications

• 3+ years in digital marketing with a strong SEO focus
• Experience in Ahrefs, SEMrush, or similar SEO tools
•  Hands-on experience managing Google Ads campaigns
• Social media management across LinkedIn, Facebook, and Instagram
• Comfortable with basic graphic design (Canva or similar)
• Strong written English and communication skills
• Highly organised, self-directed, and outcomes-focused

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)

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