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The Marketing Specialist, Personalization & Rewards supports the execution of personalized marketing campaigns, loyalty program operations, and optimization initiatives across the Personalization and Rewards workstreams. This role works closely with the Senior Director, Personalization & Retention and cross-functional teams to coordinate campaign workflows, maintain data accuracy, conduct quality assurance, and ensure all initiatives are delivered on time and to a high standard. The ideal candidate has 2–5+ years of marketing experience and thrives in a fast-paced, sprint-based environment.
- Support the weekly Personalization Pod sprint cycle - coordinating asset delivery, QA, and go-live checklists to keep campaigns on cadence.
- Conduct thorough quality assurance on campaign setups, verifying segmentation logic, pe
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