Coleto Brands is a dynamic collective of brands united by a commitment to enhancing spaces through design and functionality. Headlined by its flagship brands, Kichler and Progress Lighting, Coleto Brands provides residential lighting fixtures across key categories, including interior and exterior decorative lighting, bath/vanity, architectural systems and downlights, ceiling fans and landscape. Visit www.coletobrands.com.
Job Description
Coleto Brands, parent company of Progress Lighting and Kichler, is seeking a Senior Director of Brand Marketing to join our team. This role is responsible for defining, elevating and protecting the brand strategy across Coleto Brands. You will lead a high-functioning brand marketing team to drive a cohesive brand architecture, translate brand strategy into impactful integrated marketing programs, and ensure alignment with business objectives to fuel growth, differentiation and brand advocacy. As a senior leader within the organization, you will also closely collaborate with cross-functional colleagues to ensure corporate and go-to-market brand consistency across all touchpoints, delivering best-in-class brand experiences for customers and consumers. This role is both strategic and hands-on, flexing as needed to build strong, enduring brands that resonate with target audiences across all channels.
The ideal candidate will possess an entrepreneurial spirit and a passion for brand building across all touchpoints. You will work closely with internal colleagues and external agency partners to develop and implement brand marketing initiatives that elevate the Kichler and Progress Lighting brands among their target audiences while also supporting business needs. You will keep a pulse on marketing, industry, consumer and cultural trends to identify relevant opportunities for on-going brand growth. As the functional team lead, you will also play a key role in developing and mentoring a team of direct and indirect. You will be responsible for developing and monitoring key performance indicators as well as providing updates to senior management, therefore a strong business acumen will be a critical success factor.
Develop and maintain a clear, scalable brand architecture across corporate and flagship brands
Responsible for the role and relationship of each brand within the portfolio
Define, lead and socialize individual brand strategies for Coleto Brands and its portfolio, aligning with business objectives and growth priorities
Establish clear brand positioning, value propositions, and messaging frameworks for each brand to drive interest and advocacy among each brandâs target audiences
Identify market trends, competitive dynamics, and customer insights to inform brand direction
Brand Stewardship & Governance
Serve as the guardian of brand integrity and consistency across all touchpoints
Establish brand standards, guidelines, and governance processes
Ensure consistent execution across all brand touchpoints, including websites, literature, packaging, events, media channels, content and in-store/showroom merchandising
Go-to-Market Brand Leadership
Partner with product marketing, sales, and channel teams to bring brand strategy to life through all go-to-market executions and new product launches
Oversee the development of integrated campaigns that build awareness, consideration, and advocacy
Ensure brand storytelling is compelling, differentiated, and resonates with each brandâs target audiences
Lead cross-functional teams to bring brand strategy to life in our owned experience centers (Progress Experience Center, Kichler Experience Center, Kichler Boutique at High Point) through physical space design, event programming and activations
Customer Events & Tradeshows
Lead brand strategy and execution for customer events, trade shows, and experiential marketing
Ensure all brand activations deliver a cohesive, differentiated, and memorable brand experience
Partner with sales and product teams to maximize event impact
Customer & Market Insights
Leverage research, data, and insights to continuously refine brand strategy
Establish, track and report on brand KPIs that reflect brand health and market impact
Translate insights into actionable strategies that drive growth
Cross-Functional Leadership
Collaborate with cross-functional teams and executive leadership to ensure brand consistency across all touchpoints