Meet Upside: We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives. The Opportunity AI is making individual work faster. That's the easy part. The harder and more valuable problem is making organizations move faster — and that requires something different. For AI to participate in organizational work — surfacing the right information for a decision, running a process without a human holding it together, flagging when work is stalled at the wrong level — the organization needs to know how it operates. Not in a "we have a Confluence page somewhere" sense. In a precise, explicit, machine-
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