Assistant Vice President of Marketing

About the role

About the company

the company is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-winning management team has been developing, building, marketing, and managing diverse senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio in excess of 395 communities and over 35,000 homes in nearly 40 states, and 25,000 dedicated employees, the company is a recognized industry leader for performance, innovation and lifestyle customization and, today, ranks as the largest U.S. senior living operator.

• Remote Position: Salary + an annual bonus of up to 20% based on performance

• Travel: approximately 10%-20% travel, and follows a typical schedule of 8:00 AM-5:00 PM EST with availability needed outside of regular business hours, including evenings and weekends. Candidates located in the Eastern, Central, or Mountain time zones are preferred.

POSITION SUMMARY

The Assistant Vice President (AVP) of Marketing is a senior leader responsible for supporting occupancy and NOI growth across various management company portfolios (national, regional, or provincial) through strategic oversight of lead generation and marketing performance. Serving as a trusted advisor to Management Company (ManCo) Marketing teams, this role evaluates campaign effectiveness, identifies opportunities for optimization, provides strategic guidance to maximize marketing ROI, and supports NOI growth.

The AVP of Marketing monitors key performance metrics, diagnoses performance gaps, and collaborates with cross-functional partners to enhance lead quality, improve conversion rates, and strengthen overall market competitiveness. This leader ensures marketing initiatives are effectively executed within ManCo organizations and aligned to enterprise and departmental objectives, delivering measurable growth and continuous performance improvement.

Reporting directly to the SVP of Strategic Marketing, this leader brings a strong blend of strategic insight, expertise across digital and traditional marketing channels, local-market sensibility, financial acumen, and collaborative leadership. They oversee strategic marketing performance across the assigned management company(s) to drive lead generation efforts through indirect partnership and influence, in partnership with ManCo marketing leaders.