Growth Lead - UGC & Micro-Influencer marketing

• Source creators who fit Educato’s audience, tone, and product.

• Run outbound outreach to creators and manage follow-ups.

• Negotiate creator rates, packages, and usage rights.

• Write briefs that help creators produce authentic, high-performing content.

• Coordinate timelines, deliverables, approvals, and payments.

• Track creator performance across views, engagement, CPA, CAC, ROAS, conversion rate, and creative learnings.

• Work closely with our founders and creative team to identify winning angles, hooks, and formats.

• Build a repeatable system for sourcing, briefing, testing, and scaling UGC.

• Help identify creators who could become long-term brand ambassadors.

What we’re looking for

• Experience working with UGC creators, influencers, ambassadors, or TikTok/Instagram creators.

• Strong understanding of short-form platforms, especially TikTok and Reels.

• Excellent communication and follow-up skills.

• Ability to write clear, simple creator briefs.

• Highly organized; comfortable managing many creators and deliverables at once.

• Comfortable with experimentation and fast iteration.

• Strong taste for authentic, native-feeling content.

• Bonus: experience in consumer apps, education, parenting, student, or Gen Z-focused products.

• Bonus: experience managing paid usage rights or whitelisting/Spark Ads.

You might be a great fit if

• You spend a lot of time on TikTok/Reels and can explain why certain videos work.

• You’re comfortable sending a lot of outreach messages and getting creative with sourcing.

• You’re organized enough to manage dozens of creators at once.

• You know the difference between “polished brand ad” and “native creator content.”

• You’re excited to build a growth channel from zero to one.

Success in the first 60 days looks like

• You’ve built a strong pipeline of qualified creators.

• You’ve recruited and managed the first batch of UGC creators.

• We’re receiving a steady flow of creator videos every week.

• We have clear learnings on which creator types, hooks, and formats perform best.

• We have a repeatable creator outreach and briefing process