Product Manager - Creator Activation

About the role

About Substack Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions — offering them creative freedom, ownership, and a direct connection to their audiences. The Role This role is focused on Creator Activation : helping new creators reach early traction quickly and confidently, by shaping the product experience, guidance, and feedback loops that turn “starting a Substack” into sustained publishing and meaningful growth. You’ll work at the intersection of creator understanding, onboarding/education, product analytics, and network distribution. Success in this role means: clarifying what creators are trying to achieve, identifying the early behaviors that predict long-term success, and building scalable product systems that encourage those behaviors and make progress visible. What You’ll Do Creator Activation Strategy Develop a deep understanding of why creators choose Substack, what thei