As an Industrial Designer, Packaging - Lead, you will help shape the design and development of packaging systems across our hardware and accessory portfolio. This role is responsible for creating cohesive, scalable packaging families that reflect WHOOP’s design principles: simplicity, performance, and precision.
You will define how our products show up in the world, from first touch to unboxing, ensuring every detail reinforces the brand and product experience. This role requires a strong balance of creative vision, engineering rigor, and cross-functional collaboration.
RESPONSIBILITIES
Packaging System Leadership
Lead the design of structural packaging across a range of hardware and accessory products
Establish and evolve packaging families that scale across product lines while maintaining consistency
Define principles for form, materials, and construction that reinforce WHOOP’s brand and product philosophy
Design Excellence & Cohesion
Ensure a high bar for simplicity, clarity, and precision in all packaging outputs
Maintain cohesion across SKUs, generations, and product categories
Translate complex product ecosystems into intuitive and elegant packaging solutions
Cross-Functional Collaboration
Partner closely with Industrial Design, Brand, Engineering, Operations, and Supply Chain
Integrate packaging considerations early in the product development process
Balance design intent with manufacturing constraints, cost targets, and sustainability goals
Development & Execution
Own packaging from concept through production, including prototyping, testing, and vendor collaboration
Create detailed CAD models, technical drawings, and specifications for manufacturing
Work with suppliers to ensure quality, scalability, and fidelity to design intent
Innovation & Sustainability
Identify opportunities to reduce material usage, improve sustainability, and optimize logistics
Stay informed on new materials, processes, and packaging innovations
Push the team toward smarter, more efficient solutions without compromising experience
QUALIFICATIONS
7+ years of experience in structural packaging design, preferably in consumer electronics or premium consumer products
Strong portfolio demonstrating packaging systems, not just one-off solutions
Expertise in materials, manufacturing processes, and structural design principles
Proficiency in CAD tools such as SolidWorks, Fusion 360, or similar
Experience bringing products from concept through mass production
Highly organized, self-directed, and comfortable operating in a fast-paced, growth-stage environment
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions