Digital Marketing Manager (Paid) - Capital One Software (Remote)

Digital Marketing Manager (Paid) - Capital One Software (Remote) Capital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency. Born out of our own digital transformation, we commercialize the internal tools that powered our journey to becoming the first major U.S. bank to go "all-in" on the public cloud. Our flagship products, Slingshot (data cloud optimization) and Databolt (data security), are designed to solve the most complex data management and AI-readiness challenges. Core Job Responsibilities Capital One Software is seeking a data-obsessed Digital Marketing Manager. You will own the strategy and execution of all campaign initiatives, with a primary focus on acquiring high-intent enterprise leads. This is not just a "campaign manager" role; you are a strategic partner to our Product Marketing (PMM) team. You will use campaign performance as a laboratory—running experiments, gathering market signals, and delivering deep-funnel insights back to PMM to inform our overall go-to-market strategy. You will manage an external agency to execute at scale, ensuring every dollar spent is optimized for pipeline and conversion. • Own the end-to-end strategy for Paid Search (Google). Architect complex campaign structures that target high-intent keywords while maintaining an efficient Cost Per Acquisition (CPA). • Act as the primary point of contact for our paid agency partner. Set clear KPIs, lead weekly performance syncs, and hold partners accountable for high-fidelity execution and innovative testing. • Collaborate deeply with Product Marketing to align paid messaging with product roadmaps. You will be responsible for "closing the loop"—delivering insights from ad performance (e.g., which pain points resonate, which personas convert) to help PMM refine our value proposition. • Manage paid social (LinkedIn, Meta) and programmatic campaigns to drive awareness and capture demand. Ensure a seamless transition from ad-click to high-converting landing pages. • Manage and track annual media spend. Provide monthly and quarterly forecasts to leadership, ensuring investment is shifted dynamically toward the highest-performing channels. • Establish an A/B testing framework for creative, copy, and landing pages to constantly drive down the "Cost per SQL." Basic Qualifications • Bachelor’s Degree or military experience. • At least 4 years of experience managing paid search (SEM) and paid social campaigns for B2B SaaS products. • At least 2 years of experience managing external advertising or performance marketing agencies. • At least 2 years of experience utilizing Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), or Salesforce (CRM). • At least 2 years of experience managing data sets and translating "vanity metrics" (CPC, CTR) into business outcomes (MQL, SQL, Pipeline). Preferred Qualifications • 5+ years of experience navigating complex legal and compliance review cycles in financial services or a similarly regulated tech environment. • Familiarity with Account-Based Marketing (ABM) platforms (6sense, Demandbase) • 5+ years of experience with Google Tag Manager (GTM) and pixel management to ensure accurate full-funnel attribution. • Exceptional ability to visualize data and present "the story behind the numbers" to senior executives. At this time, Capital One will not sponsor a new applicant for employment authorization for this position. The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. Remote (Regardless of Location) $138,100 - $157,700 for Manager, Marketing McLean, VA $151,900 - $173,400 for Manager, Marketing Richmond, VA $138,100 - $157,700 for Manager, Marketing Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an eq