FBS Mexico - Marketing Consultant II

• Optimize customer journeys through improved personalization, messaging, timing, and channel coordination.

• Develop B2C acquisition content and B2B sales-enablement materials from concept through production.

• Partner with cross-functional teams, agencies, and vendors to deliver campaigns accurately, on time, and within budget.

• Validate campaign targeting, content, tracking, brand alignment, and regulatory compliance before launch.

• Monitor engagement, lead progression, quote completion, conversion, and marketing ROI.

• Translate campaign data and customer insights into actionable recommendations.

• Develop test-and-learn plans to improve messaging, response rates, and customer experiences.

• Create performance reports and present campaign results, key learnings, and optimization opportunities to stakeholders.

Education Requirements

Bachelor’s degree in Marketing, Business, or a related field.

Experience Requirements

• Fluent English proficiency.

• 4 to 6 years of experience in marketing execution, lead nurture, email marketing, direct mail, or digital campaign management.

• Experience managing multi-channel campaigns from planning through launch and performance analysis.

• Strong project management, stakeholder management, and cross-functional collaboration skills.

• Experience with audience segmentation, content development, campaign testing, and quality assurance.

• Ability to analyze campaign performance and recommend data-driven improvements.

• Familiarity with customer journey optimization, UX/UI principles, and e-commerce best practices.

• Experience working with agencies, vendors, sales teams, and internal business partners.

• Strong organizational, communication, problem-solving, and attention-to-detail skills.

Additional Qualification

• Knowledge of marketing compliance and brand-review processes is preferred.

• Experience in insurance or financial services is a plus.

#LI-MI1

Benefits

This position offers a competitive compensation and benefits package designed to support your wellbeing, growth, and work–life balance. While specific benefits may vary by country and employee level, offerin