Growth and Partner Marketing Manager

• Work with partner, sales, and operations teams to route and track partner-generated opportunities for both existing customers and new logos.

• Partner with Product Marketing to translate solution positioning, use cases, and customer outcomes into expansion and partner campaign strategies.

• Brief Content Marketing and Creative on campaign assets; coordinate with Revenue Marketing and digital teams on execution, targeting, automation, and measurement.

• Equip Account Management, Customer Success, and partner-facing teams with relevant messaging, campaign materials, and account-level insights to support coordinated outreach.

• Use CRM, marketing automation, product, and campaign data to test programs, improve conversion, and identify where customers could gain more value from the the company platform.

• Establish reporting on marketing-sourced expansion and partner pipeline, influenced expansion revenue, multi-product adoption, campaign conversion, and partner-sourced opportunities.

• Maintain appropriate customer and partner approvals, permissions, confidentiality protections, and substantiation for externally used claims and materials.

• Perform other job-related duties as assigned.

Success Measures

• Marketing-sourced expansion and partner pipeline, with clear qualification and attribution.

• Increase in the share of customers using more than one the company solution.

• Qualified opportunities and influenced expansion revenue generated by customer and partner programs.

• Performance of expansion campaigns and partner co-marketing, including engagement, conversion, opportunity creation, and follow-up.

Minimum Qualifications

• Bachelor's degree in marketing, business, communications, healthcare administration, or a related field, or an equivalent combination of education and relevant experience.

• At least 5 years of B2B marketing experience, including ownership of growth, customer expansion, partner marketing, demand generation, or related revenue programs.

• Demonstrated ability to develop segmented, multi-channel campaigns that create measurable pipeline or expansion opportunities.

• Experience working directly with Sales, Account Management, Customer Success, and partner teams to turn account insight into coordinated commercial programs.

• Strong strategic planning, communication, and project leadership skills, with the ability to prioritize opportunit