Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. Brand & Creative defines how Replit shows up in the world and leads the creative work that brings it to market. It sets the brand direction at a company level and drives the planning and execution of creative across product, marketing, and major company initiatives. The function operates as both strategic authority and creative leadership, ensuring a clear, consistent, and high-quality expression of Replit across every touchpoint. To deliver this, the department operates across three focused creative streams: System: Defines the visual and verbal brand system and ensures consistency across core surfaces and touchpoints. Scale: Drives reach, adaptation, and repeatable brand expression across ongoing and growth-oriented work. Story: Shapes perception and meaning through launches, campaigns, experiences, and key brand moments. Supporting these streams, Creative Services delivers in-house audio-visual production. External agencies and
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