Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
POSITION OVERVIEW
The Associate Brand Manager (ABM), Innovation, supports the development and execution of innovation and renovation initiatives across the Natureâs Bounty, Osteo Bi-Flex, Nuun, GARD, and more.
This role is responsible for driving data-informed decision making, leading product renovations, and partnering cross-functionally to execute innovation projects from concept through launch and supporting on post-launch optimization. The ABM plays a critical role in helping to analyze business performance for market trends and the portfolio, identifying growth opportunities, and accelerating speed-to-market through strong project management and collaboration.
KEY RESPONSIBILITIES
Own ongoing performance tracking across innovation and renovation platforms (consumption, velocity).
Analyze syndicated data (Cirana, Stackline), panel data, and internal sales data, social listening & external reports to identify trends and opportunities.
Develop actionable insights to inform pipeline prioritization and renovation decisions.
Monitor competitive landscape, innovation pipelines & performance, and category shifts.
Support post-launch tracking and optimization recommendations (consumer feedback, ratings & reviews, repeat).
Build executive-ready reports and dashboards for leadership updates.
Lead renovation initiatives (formula, claims, packaging updates, flavor extensions) across brands.
Drive execution of innovation projects through stage-gate process (brief development to launch readiness).
Partner with R&D, Medical, Regulatory, Packaging, and Operations on product development decisions.
Support concept development, claims & concept validation, and consumer research.
Ensure projects are delivered on time, on budget, and aligned with brand strategy.
Support development and execution of innovation marketing plans and launch strategies.
Assist in creation of sales materials, customer presentations, and commercialization assets.
Partner with Sales/Customer Development on launch planning and customer-specific needs.
Track and manage innovation/renovation project timelines.
EXPERIENCE AND EDUCATION REQUIREMENTS
At least 1- 3 year(s) of experience; inclusive of internships in brand management for a CPG Food, CPG Personal Product or OTC brand.
Bachelorâs Degree is not required but is strongly preferred.
Functional Skills: strong analytical skills, with the ability to translate market dynamics into actionable tactics.
Strategic Skills: Collaborative/team player, strategic agility, proven ability to make complex decisions, dealing with ambiguity, ability to influence senior management on strategic decisions based on actionable insights.
Strong proficiency in Excel, PowerPoint, Word.
Ability to prioritize in a fast-paced environment.
Energy & Drive: self-starter, independent thinker, action oriented, strong passion for results.
Organizational Positioning Skills: Strong presentation skills & written communications, ability to interact successfully with senior management.
Personal & Interpersonal Skills: Customer & consumer focus, skilled to build and foster effective peer relationships, proven ability to effectively collaborate across functional areas.