Role Overview
As the Head of Growth, you will own the end-to-end user acquisition, trading volume, and market expansion strategy for VDEX. This executive role unifies Business Development , affiliate networks, and ecosystem partnerships. Your core mission is to capture market share from active profitable traders to strategic partnerships. You will design the funnels, incentives, and infrastructure integrations that turn high-frequency traders into loyal platform power users.
Core Responsibilities
- DEX & DeFi User Poaching: Design and execute high-yield migration strategies, volume-based incentive programs, and trading competitions aimed directly at on-chain DEX traders and DeFi power users.
- Affiliate & Influencer Networks: Build, scale, and optimize a world-class affiliate architecture targeting high-volume retail day traders, crypto influencers, trading communities, and Alpha groups.
- Strategic Distribution & Partnerships: Secure API integrations with trading terminals, automated bots, charting software (e.g., TradingView), and non-custodial Web3 wallets to embed our exchange directly into the active trader’s daily workflow.
- Liquidity & Ecosystem Alliances: Partner with Layer-1/Layer-2 foundations, token projects, and institutional market makers to secure exclusive listings, co-marketing budgets, and deep order book liquidity.
- Data-Driven Performance Growth: Implement aggressive, data-backed attribution models to optimize Customer Acquisition Cost (CAC) and maximize Customer Lifetime Value (LTV) across all growth funnels.
Requirements & Qualifications
- Experience: 8+ years of growth marketing or business development leadership, with 3+ years scaling user growth and trading volume specifically for a Crypto Exchange, Web3 Protocol, or High-Frequency FinTech trading platform.
- Deep DeFi & DEX Fluency: Thorough understanding of automated market makers (CLOB prep dex), liquidity pools, cross-chain bridging, and the specific pain points (gas fees, slippage, MEV) of on-chain traders.
- Growth Marketing Master: Proven track record of managing seven-figure growth budgets and scaling massive, high-performing affiliate/referral architectures.
- Technical Literacy: Solid understanding of API connectivity, webhooks, referral tracking, tracking infrastructure, and programmatic trading systems.
- US Market & Compliance Fluency: Up-to-date knowledge of US regulatory standards regarding financial asset promotions, crypto trading compliance, and affiliate disclosure laws.
Key Performance Indicators (KPIs)
- Net revenue through hedge fund, fees.
- Average Daily Volume (ADV) originating from retail day traders and DEX migration funnels.
- Monthly Active Traders (MAT) and high-frequency user retention rates.
- Net New Assets (NNA) deposited via growth infrastructure and affiliate funnels.
- Blended Customer Acquisition Cost (CAC) and LTV: CAC efficiency ratios.
Compensation & Benefits
- We offer a highly competitive compensation package designed to reward aggressive growth and long-term ecosystem alignment:
- Competitive Base Salary tied to experience and local market rates.
Token Allocation from our native ecosystem/protocol pool with a structured vesting schedule.
Location: Remote, United States preferred.
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