Principal Product Manager, AI Native (Engagement)

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

You'll join Locations Experiences, which owns the core member experience at Life360. The team's work spans Safety, Connection, and Coordination — and Engagement is the focus area dedicated to expanding the user base through L5+ frequency and durable MAU, with the heaviest current emphasis on deepening connection across members and the relationships they hold close.

You'll partner closely with Growth and Product Platform teams across Life360, and operate as a senior peer to leaders across those areas.

About the Job

Life360 exists to keep people close to those they love. Nearly 100M monthly active members open the app every day to check on a teen driving home, a partner running late, an aging parent across the country — and to know, in real time, that the people who matter are okay.

Few products are positioned to deliver that kind of closeness at scale. Life360 has the proprietary combination that makes it possible: continuous location and motion data combined with the relationship graph of who actually matters to whom. Together they create the contextual moments — a safe arrival, a quiet anomaly, a small reassurance during a coordination crunch — that turn an app open into a feeling of connection.

The next phase of growth depends on turning more of those moments into durable engagement — across more relationships, more daily moments, and more of the rhythms that families navigate together. This role is accountable for driving that growth, working in close partnership with engineering, design, data, and marketing.

For candidates based in the US, the salary range for this position is $156,000 to $230,000 USD. For candidates based out of Canada, the salary range for this position is $180,500 to $213,000 CAD. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You'll Do

• Drive engagement growth across the member experience. Identify and ship the highest-impact ways to deepen and broaden member engagement — across the moments that matter to families and the relationships members hold most closely.

• Grow engagement in multiple forms. Partner with Growth and adjacent teams to help members engage meaningfully with the multiple close relationships in their lives. Drive measurable lift across the number of new circles with multiple engaged members, the share of members active in 2+ circles, and the depth of activity within each circle. These connected outcomes are how acquisition converts to durable engagement and how the relationship graph becomes self-reinforcing.

• Operate as a deep collaborator across the team. Engagement moves fastest when bigger bets are shaped in partnership with cross-functional leaders — across the experience, platform, and growth surfaces. You bring rigor and pace, but the path through is built with the team — not handed to them. Contextual prompts, modular components, and the engagement experiences that bring relationships to life across the product are surfaces you'll co-own with adjacent leads.

What We