Head of Demand & Commercial Growth

The Role

This is our first commercial growth senior hire scaling our go-to-market work.

You will own demand, pipeline, and revenue execution. Not manage, but own. You’ll build the system, run it yourself at first, and scale only when revenue justifies it. This is a scrappy role for someone who has built from zero before and prefers execution over abstraction.You’ll work directly with executives in the Filecoin ecosystem and our GTM Enterprise Growth Lead to define and execute revenue strategy.

What You’ll Do

• Generate Commercial Pipeline with our Enterprise Growth Lead (Hands-On)

• Work with the Enterprise Growth Lead to define ICPs and sharpen positioning.
• Build inbound from scratch (technical content, SEO, ecosystem visibility, marketplace presence).
• Support outbound with messaging, campaigns, and tooling.
• Improve conversion from MQL → SQL → Opportunity.
• Track everything. Fix what’s broken. Repeat.

• Close & Support Revenue with the GTM team

• Run enterprise conversations early.
• Help move technical deals forward alongside founders.
• Build basic but disciplined forecasting and pipeline hygiene
• Work with the Enterprise Growth Lead to turn post-launch interest into signed contracts.

You’re comfortable in early sales cycles and technical buyer environments.

• Own and Build the Commercial Function

No premature structures until true customer demand and growth hits

As revenue milestones are hit, you will

• Bring along AEs when pipeline can support quota.
• Work with Solutions Engineers when technical load demands it.
• Help staff up on BDRs when outbound becomes repeatable.
• Evaluate Demand Gen support once inbound channels prove ROI.

• Drive Ecosystem & Marketplace Traction

Distribution matters.

• Ship unilateral, documentation-first integrations to match competitor ecosystem presence.
• Prioritize visibility in key developer tools.
• Get listed and transactable on major cloud marketplaces.
• Track marketplace-sourced revenue.

We prefer shipping integrations over negotiating slow BD deals.

• Operationalize Partnership Revenue

If we close third-party or ecosystem deals, you own the commercial follow-through:

• Migrate customers cleanly.
• Protect and retain revenue.
• Build cross-sell pathways.
• Ensure partner revenue is measurable and forecastable.

Announcements don’t count. Revenue does.

What Success Looks Like (12–18 Months)

• Clear ICP and repeatable messaging.
• 50%+ of pipeline sourced from inbound and ecosystem channels.
• Predictable pipeline reporting.
• Post-product-launch traction converted into ARR.
• Predictable revenue from direct and channel sales
• Help shape product differentiation and go-to-market strategy

Ideal Background

• 8–12+ years in B2B infrastructure, cloud, storage, AI/ML, or developer tools.
• Built pipeline from zero in an early-stage environment.
• Comfortable selling technical infrastructure.
• Strong operator - you measure before you scale.
• Experience with marketplaces and integration-led growth is a plus.
• Scrappy, analytical, low-ego, high-ownership.

Why This Role Matters

We don’t need a big team. We need someone who can build the engine.<