SEM Manager

About the role

*PLEASE NOTE: This is a hybrid role, with in-office presence required Tuesday-Thursday of each week. The candidate must be located in or near Charlotte, NC or have plans to relocate. This position does not offer visa sponsorship.*

THE POSITION

• Execute strategies and initiatives to increase paid search traffic and revenue.
• Responsible for managing paid search campaigns for LendingTree lending and banking products.
• This person will directly handle account management, placements, ads, and bidding under the direction of the team leaders.
• They will also work with the product, creative, growth marketing and analytics teams to launch and track landing page conversion funnel and creative tests, while contributing to the overall strategy and monetization of the assigned vertical markets.

RESPONSIBILITIES

• Full funnel search marketing: ads, bids/bid strategies, landing pages, keyword research & re

Skills